SEGA Store Lands in Okinawa! SEGA Pop-Up Shop in Okinawa's PARCO CITY Open for a Limited Time!
2026.10.30
SEGA has opened a SEGA Pop-Up Shop in Okinawa's PARCO CITY! From October 30 to November 29, you'll be able to grab all kinds of SEGA merchandise at the Green Zone event space on the 3rd floor of San-A Urasoe West Coast PARCO CITY.
SEGA Store opened its first Japanese location last July in Shibuya PARCO, and established its second in Shinsaibashi PARCO on October 2 this year. Now, for the first time ever, we're bringing that classic SEGA magic (and merch!) to Okinawa with a pop-up store in San-A Urasoe West Coast PARCO CITY. To celebrate our first store in Okinawa, we've created a new SEGA Pop-Up Shop logo, welcoming guests with creatures from local folklore called Shisa.
Don't miss this chance to grab goods based on beloved SEGA and ATLUS characters from Sonic the Hedgehog, Like a Dragon & Yakuza, HATSUNE MIKU: COLORFUL STAGE!, Puyo Puyo, Persona, and more. While supplies last, customers who spend ¥3,300 (tax incl.) or more will get a free acrylic keychain sporting the exclusive Okinawa version of the SEGA logo.
Exclusive Merchandise & Novelty Gifts for SEGA's Okinawa Pop-Up Shop
■Okinawa-Exclusive Sonic the Hedgehog T-Shirt
■Okinawa-Exclusive Sonic the Hedgehog Sticker
Hang ten with Sonic as he grabs a surfboard in this print with colors inspired by Okinawa's tropical sun, sea breezes, and laid-back vibes. These Okinawa-only items make excellent souvenirs or gifts for all the Sonic fans in your life.
Product Information
- Product Name: Okinawa-Exclusive Sonic the Hedgehog T-Shirt
- Price (incl. tax): ¥5,500
- Copyright: ©SEGA
- Product Name: Okinawa-Exclusive Sonic the Hedgehog Sticker
- Price (incl. tax): ¥550
- Copyright: ©SEGA
■Okinawa-Exclusive SEGA Logo T-Shirt
We're celebrating the opening of our PARCO CITY pop-up with a specially designed tee featuring Shisa, Okinawa's guardian spirits. Only available at our Okinawa pop-up store, this shirt pairs SEGA's love of play with a touch of Okinawan culture.
Product Information
- Product Name: Okinawa-Exclusive SEGA Logo T-Shirt
- Price (incl. tax): ¥4,400
- Copyright: ©SEGA
■Okinawa-Exclusive SEGA Sticker Set
Commemorate the opening of our pop-up in PARCO CITY with this sticker set, featuring a SEGA logo with Okinawa's Shisa guardian spirits and "Okinawa" in hiragana rendered in SEGA's signature font.
Product Information
- Product Name: Okinawa-Exclusive SEGA Sticker Set
- Price (incl. tax): ¥880
- Copyright: ©SEGA
■Novelty Gift: Okinawa-Exclusive SEGA Logo Keychain
To celebrate our Okinawa pop-up store at PARCO CITY, we'll be giving away these limited-edition novelty gifts with any purchase of ¥3,300 or more. Don't miss this chance to bring home this unique local take on the SEGA logo, featuring Okinawa's Shisa guardian spirits!
※Limited to one per customer, per day.
※Available while supplies last.
Check Out Our SEGA Store-Exclusive Items!
■SEGA Cooro™️
Take your favorite SEGA characters wherever you go.
These plushies are easy to carry and designed to fit comfortably in your hand!
Character Lineup
Sonic the Hedgehog
Sonic, Tails, Knuckles, Amy, Shadow, Dr. Eggman, Chao, Maria,Super Sonic, Metal Sonic
Like a Dragon & Yakuza Series
Kazuma Kiryu, Kazuma Kiryu (Infinite Wealth Version), Ichiban Kasuga, Ichiban Kasuga (Infinite Wealth Version), Goro Majima, Goro Majima (Majima Construction Version), Taiga Saejima, Shun Akiyama, Joongi Han, Tianyou Zhao
Angry Birds
Red, Chuck, Bomb
Sonic the Hedgehog by Britto
Sonic, Shadow
Product Information
- Product Name: SEGA Cooro™️
- Price (incl. tax)：
¥1,800 each for Sonic the Hedgehog and Like a Dragon & Yakuza Series plushies
¥1,900 each for Angry Birds plushies
¥2,640 each for Sonic the Hedgehog by Britto plushies - Copyrights: ©SEGA ©Rovio
■SEGA LABBIES™
Teddy bears dress as popular SEGA and ATLUS characters in our new, quirky SEGA LABBIES™ series.
Character Lineup
Sonic the Hedgehog: Sonic, Shadow
Like a Dragon & Yakuza Series: Kazuma Kiryu, Goro Majima, Yoshitaka Mine
Persona Series: Protagonist (Persona 3 Reload), Joker (Persona 5 Royal)
Product Information
- Product Name: SEGA LABBIES™
- Sizes: S, L
- Price (incl. tax): ¥3,850 (S); ¥6,600 (L)
- Copyrights: ©SEGA ©ATLUS
■BE@RBRICK P30th KOROMARU & MORGANA & KUMA 100％ 3PC Set
© 2026 MEDICOM TOY
Celebrate the Persona Series' 30th Anniversary with this Chrome Ver. Be@rbrick 3-piece set!
Product Information
- Product Name: BE@RBRICK P30th KOROMARU & MORGANA & KUMA 100％ 3PC Set
- Price (incl. tax): ¥9,020
- Copyrights: ©2026 MEDICOM TOY ©ATLUS ©SEGA
■Persona 30th Anniversary x Bkub Plush Charms (P3/P4/P5)
Celebrate Persona's 30th anniversary with one of Bkub Okawa's offbeat takes on the series protagonists! Attach one of these adorable pals to rep your favorite title.
Product Information
- Product Name: Persona 30th Anniversary x Bkub Plush Charms (P3/P4/P5)
- Price (incl. tax): ¥2,750
- Copyrights: ©ATLUS ©SEGA
Overview of the SEGA Pop-Up Shop in Okinawa's PARCO CITY
Dates: October 30–November 29
Venue: 3F San-A Urasoe West Coast PARCO CITY, Green Zone event space
Hours: 10 AM–10 PM
※All images are for illustrative purposes only.
※Items may sell out.