beautiful people Launches Its First-Ever Persona 5 Royal Collab! The World of Persona Comes to Life Through the beautiful people House Code

　

To commemorate the 30th anniversary of the Persona series, beautiful people is launching a collaboration collection with Persona 5 Royal.

This collaboration combines beautiful people's House Code—a design philosophy centered on garments with multiple designs and functions—with the dualities depicted in Persona 5 Royal: the ordinary and the extraordinary, the public face and hidden self.


beautiful people presents their vision of Persona 5 Royal, whose protagonists spend their days as students and their after-school hours as Phantom Thieves. Drawing inspiration from the game's many contrasts—reality and the Metaverse, students and Phantom Thieves, outward appearances and hidden convictions—beautiful people has used their House Code to create imaginative apparel that captures the spirit of the game.


Through techniques such as reversing garment structures, configuring layers, and exposing inner constructions with transparent material, the collection expresses Persona 5 Royal's themes of the alternate self and hidden potential through both design and functionality.

DOUBLE-END | Tarot-Inspired Denim Blouson

DOUBLE-END, one of beautiful people's structure codes, deconstructs the fixed definitions of a garment's ends—turning top into bottom and front into back—to create distinctive new styles. In this piece, the concept transforms a Type III jacket with dual chest pockets into a Type I featuring front pleats and a single chest pocket.

Featuring striking embroidery of the Fool arcana and other tarot motifs on the back, along with game-inspired imagery on the front, this blouson embodies the style and symbolism of Persona 5 Royal. Reversing the garment top to bottom also shifts the Fool between its upright and reversed orientations, reflecting the dual meanings central to both the tarot and the DOUBLE-END design.
The piece also comes with 27 original pin buttons featuring characters, Personas, and in-game icons. Use them to customize the jacket in your own style.

GRAPHIC T-SHIRT| Persona & Phantom Thief T-Shirt

FLIP | Reversible Mesh Bag

Channel the atmosphere of the Velvet Room or Metaverse with a bag designed using beautiful people’s signature FLIP structure code. Folding it at the center creates a two-opening pouch design, while flipping one side over the other transforms it into a double-layered bag.
The Metaverse edition combines red and black, while the Velvet Room edition pairs blue and black. Both feature embroidered imagery distinct to each in-game location, and when you flip the bag, the color scheme and embroidery change. Each FLIP bag also includes 13 original pin buttons featuring unique graphics inspired by either the Metaverse or the Velvet Room. Layered mesh materials allow the overlapping colors and interior details to show through, making it possible to display the buttons in different ways.

Original Pin Buttons with Iconoclastic Color Schemes

NOTHING-TO-HIDE | Mini wallet featuring a Morgana theme floating in a transparent design

NOTHING-TO-HIDE flips the script, taking things that are normally hidden away and revealing them to the world instead, incorporating them into your style. Express yourself in different ways with different contents and overlapping colors.
This tri-fold mini-wallet features a Morgana theme and comes in two different colors. The back pocket incorporates a shape reminiscent of Morgana's ears. The transparent PVC surface features a finely embossed texture reminiscent of leather grain, overlaid with icons symbolizing P5R. This casual PVC material includes the crease lines and stitching commonly seen in leather goods, recreated through special heat processing techniques. With its water- and soiling-resistant material and a refined make highlighting the embossed grain texture, this mini-wallet combines practicality with elegance. Comes with a two-sheet set of original stickers; slip them into the card slots to put more P5R goodness out into the world.

Original Stickers with Iconoclastic Color Schemes

Product Details

Launch Details

Release Date: October 2, 2026, 10:00 AM

Retailers:

beautiful people AOYAMA (Available at 11:00 AM on the release date)
3-16-6 Minami Aoyama, Shibuya-ku, Tokyo

beautiful people online store
https://beautiful-people.jp/

SEGA STORE TOKYO
6F Shibuya Parco, 15-1 Udagawacho, Shibuya-ku, Tokyo

SEGA STORE OSAKA
6F Shinsaibashi PARCO, 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka

SEGA STORE SHANGHAI  (Pre-orders open at 11:00 AM on the release date)

ATLUS D Shop
https://store.kadokawa.co.jp/shop/ebtenatlus/e/eebten-b00111/

　

About the Persona Series

Persona is an RPG series set in modern Japan that delves into the story of ordinary students with extraordinary secrets. Navigate the rhythms of everyday school life and build friendships, pursue romance, and cultivate memories that matter. But beneath the surface of familiar streets and quiet neighborhoods lies something darker: strange rumors, unsettling urban legends, and occult incidents. In the face of great adversity, you and your closest allies will awaken the power of Personas—other versions of yourselves taking on the forms of deities and demons—and overcome hardships together. 2026 marks the 30th anniversary of Revelations: Persona, the first title in the franchise.